McLaren Applied Technologies is a division of McLaren designed to take the company’s technologies and expertise gained from over 20 years at the top in motorsport and apply them throughout the sport and elsewhere.
Products include hardware and software for use within Formula 1 and other branches of motorsport but they are also using their design, process, data collection and analysis expertise to help companies in other industries as diverse as healthcare, clothing and transport.
We produced online documentation and marketing materials to accompany the latest iteration of their market leading ATLAS data acquisition and analysis application, used in Formula 1, NASCAR and elsewhere.
Contact us if you’d like to see some examples of work we did with McLaren Applied Technologies.
Having worked with Bruce previously, he was the first person I thought of for a challenging technical authoring contract role with McLaren. Bruce is an excellent and personable tech author who is able to work with engineers to understand complex technology and present it to the user in an attractive and easily understandable form. His extensive design and marketing skills are an added bonus!